Monday, 11th May 2020 – London – Last night, British Prime Minister Johnson outlined his government’s plan for the COVID-19 recovery in the UK. This was detailed further in today’s government publication Our Plan to Rebuild: The UK Government’s COVID-19 recovery strategy (CP239)
Whilst it is clear that the situation remains highly fluid, it is equally obvious that the gym and leisure industries are going to remain impacted for some time.
There are two excerpts that are particularly pertinent to the gym and fitness industry within the document.
From page 25,
For example, while reopening outdoor spaces and activities (subject to continued social distancing) comes earlier in the roadmap because the risk of transmission outdoors is significantly lower, it is likely that reopening indoor public spaces and leisure facilities (such as gyms and cinemas), premises whose core purpose is social interaction (such as nightclubs), venues that attract large crowds (like sports stadia), and personal care establishments where close contact is inherent (like beauty salons) may only be fully possible significantly later depending on the reduction in numbers of infections.
and, from page 31,
People may exercise outside as many times each day as they wish. For example, this would include angling and tennis. You will still not be able to use areas like playgrounds, outdoor gyms or ticketed outdoor leisure venues, where there is a higher risk of close contact and touching surfaces. You can only exercise with up to one person from outside your household – this means you should not play team sports, except with members of your own household.
From this we can derive that the full return to ‘normality’ for gyms in the UK (certainly England) will likely be several months. Furthermore, in the meantime, outdoor exercising is limited by social distancing, and is only permitted “with up to one person from outside your household” (i.e. one-on-one personal training).
As an owner of small-group training gym myself, I wholly appreciate the enormous pressure that facility owners are under. These are immensely stressful times, but these challenges also present opportunities.
At Quoox we have been working around-the-clock on ways that both help our customers not only stay in play, but ensures that they are fully ready for the bounce-back.
Having already delivered content and functions that have benefited our customers during these times, we have pivoted our development schedule further to focus on the rapid release of more tools and content to help our clients with their businesses right now.
Across the next week, we shall be releasing a series of blog articles aimed to support both our clients and the industry more broadly.
These articles will include:
- How to keep your members engaged; add additional value; and keep them paying during lock-down
- Creating and deploying new revenue streams through digital innovation
- Developing your team
- Streamlining your business processes and reducing costs
- Getting more detail and analysis of numbers and finance
- Delivering more than your competition
- Marketing and sales, particularly building trust
- Positioning for the rebound
At Quoox we are 100% committed to the continued well-being and success of our client’s, as demonstrated by our “no commitments, no catches” contract.
The industry is strong and will bounce back. We are here to help you every step.