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KPIs - Truly understanding your gym business

KPIs: Truly understanding your gym/fitness business

Monday, 17th August 2020 – London – Continuing to deliver against their customers needs, and with their third release in as many weeks, Quoox today announced its latest, inclusive “power-up” for aiding gym and fitness businesses to grow, and to reach & maintain profitability.

This update is the second of two scheduled interim releases for August 2020, with the next major update bringing a significant new feature to further benefit their gym and fitness studio customer base.

Release schedule
Quoox Portal: Roll-out starts Sunday 16 August
iOS App: Not applicable
Android App: Not applicable

Operating a gym can be an exhausting, time consuming exercise. You know you need to monitor KPIs, and there’s “that spreadsheet” kicking around somewhere that “the dude” gave you, and you really ought to fill in, but it typically goes by-the-by.

This release of Quoox includes a powerful new KPIs & Metrics module that does all of the heavy lifting for you.

Calculated based upon the data you will (or should) already be recording in your gym/fitness business management system, Quoox‘s KPIs provide you with a valuable insight into your business – shown graphically and tabulated, with the data available for download and further analysis (if you so desire).

There is one major and four minor elements to this latest release:

"It's a Business, Not a Baby!"

Thomas Plummer
How to make more money in the Fitness Industry
KPIs & Metrics

Member locationFilling in pages of KPI spreadsheets can be a time-consuming and soul-destroying process.  Then, at the end of it, can you really be sure that the numbers actually mean anything anyway? If you forget to log just one or two enquiries, your supposed conversation rate can be way off-the-mark.

KPIs and metrics within Quoox are calculated real-time using Quoox‘s powerful cloud-based compute-engine, using the data that you will (or should!) already have within your gym management system for the successful day-to-day running of your business.

This, our first KPI release, focuses on some of the most important metrics for any training gym or fitness business.

For example, do you know how many sessions per month your members are attending, on average?

The Quoox KPI metrics are available only to users at manager-level, and are broken down into three main sections: Overview (with performance drilldown); Member snapshot; and Session analysis.

12-month Overview (with performance drilldown)

The overview tab provides a 12-month rolling snapshot of your business, with ability to drill down by venue and date-range via the performance tab.

The analysis includes:

  • Active membership snapshot
    • A distribution of your active memberships
  • A breakdown of member types
    • Your memberships vs PAYG vs Trials
  • Members vs memberships, over time
    • How your member and membership counts flux over time
      Important: This set of figures may not be 100% accurate prior to 14 August 2020, but are reliable after that point
  • Active membership revenue
    • Where are you receiving the majority of your revenue?
    • What is your average membership charge (Hint: it’s likely not your list price!)
  • Revenue (by type, by month)
    • You should be looking to cover at least 70% of your monthly revenue from recurring memberships.
      Where is your money coming from?
  • Conversion and Attrition analysis
    • Enquiries analysed by source, to trials, to memberships
    • Memberships started
    • Memberships ended
  • Average sessions per member, per month
    • According to industry guru Thomas Plummer, you should be aiming for the Rule of 8 – with member’s averaging 8 sessions per month with your facility
  • Member communication and response time analysis
    • How communicative are you with your members?
    • What is the typical response time to messages that they send you?
Member Snapshot

How well do you actually know your members? What is their demographic? Where are you successful in recruiting members, and where should you be focusing?

Much of this information comes from your member activity and the member profile. Encourage all of your members to complete their profile via the Quoox app, so that you can benefit from the insight that it brings.

  • Active vs Inactive members
    • Of your membership base, how many are actively training with you, and how many are “slipping away”?
  • Membership duration
    • How long do your members stay with you?
  • Age (by sex)
    • What are the age demographics of your members, broken down by sex?
  • Reliability
    • How reliable are your members, according to the Quoox metrics? Less reliable members may be at risk of being lost.
  • Body fat range
    • By sex, what is the distribution of your member’s body fat. Is your training successful, or do you need to extend the reach of the wellness program using healthy eating recipes; video demonstrations; home workouts; etc.
  • Insights
    • A look at some of the cool information you get from your members linking their Myzone belts and Fitbit devices to Quoox.
  • Member location
    • Where do your members live?
    • What is their average distance from your facility?
    • Where should you be targeting your advertising?
Session Analysis

Chances are you know which your popular sessions are, but did you know all of this information? You might be able to make more money by strategically added some extra sessions, and save some money by moving others.

For each of the categories:

  • Session summary
  • Sessions (by day of week)
  • Sessions (by start time)
  • Sessions (by lead coach)

Get analysis for:

  • Total sessions
  • Total capacity
  • Total bookings
  • Total % filled
  • Average % filled
  • Left on wait list
  • Auto-booked
  • Average pre-book time

Average pre-book time is a really interesting statistic – the longer the pre-book time, the keener your members are to book-up for that session.

Check out just how much you can learn about your business from the Quoox KPIs, with even more goodies coming in future releases.

Learn how to get started with Quoox’s KPIs and metrics

Inbound Enquiry Logging

Log an Enquiry dashboard widgetWhilst it strongly remains the recommendation that enquiries be logged properly as leads within Quoox, this release brings a further option whereby ad hoc enquiries may be recorded and included in the above KPIs without the need to create a lead.

This scenario is conceived more for when leads are sourced and managed outside of Quoox, but you still wish them to have some form of presence in the KPI module.

The log an ad hoc enquiry form is a new widget on the Quoox employee dashboard, and takes the place of the former revenue widgets, which have now been retired in lieu of the new KPIs and Metrics functions.

Ad hoc Member Blocking

Blocking a memberThe optional auto-block feature for “bad behaviour” (e.g. excessive or late cancellations) has been part of Quoox since day-1.

This update includes a very minor update to the auto-block feature whereby you may choose to manually apply a block to a member, such as when payment has not gone through.

Block options are available for 24 hrs; 48 hrs; 1 week; and 1 month.  All blocks can be lifted early at any point.

In the member app, the word “BLOCKED” is displayed alongside the session listing.

Campaign Hook Cloning & URL grab

For lead enquiry sources to be correct and the corresponding KPIs to be meaningful, it is encouraged that campaign hooks be used to determine and qualify the source of each lead. For example: a hook used with Facebook; a different hook used with your own website; etc.

To make the configuration of hooks even easier, a “clone hook” action has been added, enabling you to copy a previous hook and tailor it accordingly. We have also made it easier to determine the hook URL, with a new “copy URL to clipboard” action button in the button bar.

MZ-Remote Shared Class support

MZ-Remote shared classMyzone recently added a new feature to their MZ-Remote classes whereby, if you operate multi-facility, you can share your MZ-Remote class between your facilities.

Whilst Quoox retains the linkage of only one Myzone facility per Quoox implementation, the “Shared Class” option has now been added to the session configuration in Quoox also.  This means that live MZ-Remote classes may be shared between facilities when setup by Quoox.

The shared class implementation is a straightforward on/off configuration.  When set to “on”, the MZ-Remote class may is shared with all other facilities within your Quoox-linked Myzone account.

Important: This setting in MZ-Remote is configured by Quoox only at the point of the class being created. Therefore, any change to this setting will only take effect for new classes created subsequent to this release, and subsequent to the “shared class” setting being turned on.

Miscellaneous changes

As with every release, this update includes a few miscellaneous bug fixes.  The only one of any noteworthiness in this release is the remedy to an issue where an archived member would (in some circumstances) have the “archive” button displayed, instead of the “unarchive” button.

Additionally, in this release, the order of items in the main “Reporting” menu has been updated to reflect the content provided within.

Up-next…

The next scheduled release of Quoox will be in early September and will bring a major new feature that we know will be of enormous benefit to many of our clients.  We are excited to bring this to you, and will tell you more closer to the time.

Thank you for your continued custom.

Quoox – Supporting the Business of Fitness.

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