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…and breathe

For those facilities whose lead generation model is highly reliant on Facebook, the last few months have been a stressful time.

As many will know, Apple’s release of iOS14.5 will include further privacy features that allow a user greater control over the data they share.  This includes restricting the data that Facebook is able to collect through their tracking pixels.

In an attempt to keep their marketing model alive, Facebook have been extremely busy making changes to their ads functionality over the last few months.

One of the fundamental requirements of the new Facebook model is that the domain with which a campaign is associated is i) linked to your domain and ii) verified.

As of late February (when we last reviewed this), Facebook only supported the verification of the domain “TLD+1” and such verification had to be done via DNS.  This was clearly problematic and a little in-conceived, as it meant that all sub-domain users were unable to verify their domains.

I.e. Verifying the domain mysite.fitnesshub.net required the verification of the TLD+1 domain “fitnesshub.net”.  This wasn’t viable, as i) this domain belongs to Quoox and ii) the DNS validation method wouldn’t scale.

Common sense prevails

Clearly we weren’t the only ones to see the flaws in the initial approach, and the great news is that Facebook has now expanded the domain verification processes.

Facebook now supports the verification of sub-domains (such as used with Quoox‘s FitnessHub), and also provides the additional verification methods of meta-tag and file upload.

As of the minor update release scheduled for 18th April, linking and verifying your Quoox FitnessHub domain with Facebook is now incredibly easy.

Linking and verifying your FitnessHub domain

To link your FitnessHub domain to your Facebook account, complete the following steps. These won’t take more than a couple of minutes:

  1. Log into your Facebook Business Manager
  2. In the left hand menu, scroll down to Brand Safety and click on Domains
  3. In the Domains panel, click the blue ADD button.
  4. In the popup, enter the name of your FitnessHub domain (E.g. mydomain.fitnesshub.net) and click the blue ADD DOMAIN button.
  5. The screen will refresh and Facebook will be displaying the verification options. If it is not already selected, click on Meta tag verification.
  6. Under “step 1” find the code that looks something like
    <meta name=”facebook-domain-verification” content=”5dmkzsdyhrzy43ibp4ef9c0jivebvf” />
  7. Copy the code highlighted in yellow.  This code will be unique to you, but will be of a similar format to the one shown above.
  8. In Quoox, navigate to Settings > FitnessHub Microsite.
  9. Scroll down to the section called Facebook Domain Validation.
  10. In the box labelled Facebook Validation paste the code you copied in step 7, above.
  11. Press the Save button in Quoox to commit your updated FitnessHub settings.
  12. It is suggested you wait 5 minutes at this point, so that your new settings can propagate across the Quoox network.
  13. Return to Facebook, and click the green VERIFY button.
    Facebook will now query your FitnessHub site to find your verification code and, all being well, the domain will be validated. Your domain will show as verified in the Facebook list of domains.

Once your FitnessHub domain is verified, you should be able to continue with setting up your Facebook campaign as per their processes.

A small technicality

Whilst Facebook talk about verifying domain “ownership”, this is a misleading term.  The fitnesshub.net domain is registered to and manged by Quoox, and Quoox grant its customers usage of an allocated sub-domain during the period for which they are a paying Quoox subscriber.

Verifying your domain ownership with Facebook does not bring or imply any actual ownership rights to the fitnesshub.net domain.

Summary

The above verification process should mean that Quoox customers can continue to use Facebook tracking with their FitnessHub site and campaigns.  The guidance provided by Facebook should be followed, and you should be aware that this is presently still changing whilst Facebook work their way through the privacy changes.

To re-cap, the above function will not be available in Quooxuntil after release on 18th April 2021.

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