Case Study: Krav Maga Elite

Learn how one of our customers has used Quoox over the past 12-15 months to pivot one of the UK’s premier Krav Maga academy’s to offer online sessions, and further expanded his business by opening an outdoor training gym in 2020…


Jon Bullock, founder of Krav Maga Elite, had long been using one of the original fitness CRMs to run his business.

He migrated to Quoox after seeing how the next-generation platform would enable him to consolidate his multiple software packages, saving him time & money, as well as providing a far better user experience for his students.


Like many martial arts businesses, Krav Maga Elite offers sessions for children as well as adults.

Flexible scheduling & memberships enable the facility to provide sessions for Krav Maga’s Titans; Juniors; Teens, and Adults, whilst easily managing & controlling session eligibility.

Quoox’s families feature provides for effortless management of family groups, removing the headaches of managing child payments through an adult parent member.

Communications for children may either be routed to a parent (for younger children), or directly to the child (for teens).

Staying abreast of multiple family accounts is made easy for parents via Quoox’s customisable FitnessHub member site, or the Quoox mobile app.

Parents may readily interact on the child’s behalf and see at a glance when family members are booked in.

Going LIVE!

Quoox’s integration with Zoom meant Jon could offer his students continued training during COVID-19, with Quoox seamlessly handling all of the Zoom administration behind-the-scenes.


Having always appreciated the use of video for his businesses, Jon was quick to utilise FitFlix® to offer his students a dedicated, on-demand offering of video content to enable them to carry on with their learning, and encourage their at-home participation.

“It takes a lot for me to move software platforms, but Quoox offered me what I needed and so much more. Our club now has much better systems, and we can deliver so much more value to our members.” – Jon Bullock, Founder

Standing out from the crowd

Through his considered use of Quoox’s 200+ features, Jon ensures that Krav Maga Elite remains one of the country’s finest martial arts facilities.

Combining Personal Bests with BodyHops enables Krav Maga Elite to record and celebrate grading/belt achievements, supported by a time-stamped photo of the occasion within the student’s personal profile.

A brief video of congratulations from their mentor (sent to their personal profile FitFlix® video library) reinforces the member’s sense of belonging and community, and that continues to make Krav Maga Elite the stand-out centre within the South East of England.

No-touch student sign-ups

Quoox’s Campaign functionality provides Krav Maga Elite the ability to create engaging marketing campaigns.

Jon has used this, alongside Quoox’s Nurturing features to facilitate no-touch sign-ups – offering trial sessions, which are transacted & booked without any direct contact from the facility.

Quoox also provides automated reach-outs to those who do not complete the trial sign-up session process, to encourage them to book their first session.

KPI’s & Metrics

Quoox’s real-time key performance indicator (KPI) dashboard provides Jon with deep insight into his business and student’s activities. One element of this is member geo-coding.

An interactive map drops a pin for each student, allowing Jon to see an aerial overview of the physical location of his clients, along with the average distance of each student from the facility.

Using the rich insights delivered by Quoox, Jon is not only able to target his adverts effectively, but also to see clear opportunities for growth – both through visualisation of class usage, and through regional expansion.

Business Growth

During the summer of 2020, the successful entrepreneur set up a second training business, Elite Fitness Academy – an outdoor training gym.

Already a firm advocate, Quoox was Jon’s software choice to bring his new venture to market and to run day-to-day operations.

Artificial Intelligence

With a growing team, Jon is able to utilise Quoox’s comprehensive suite of staff management features to run his multiple businesses, including Rota/Shift Management with GPS clock-in, an To-Do tasks with intelligent notifications.

Quoox’s smart AI features, including Member Drop Off as well as Activity Tracking mean that Jon has pro-active insight into his membership base at all times.

Deliver more for less

With its comprehensive offering and single-platform delivery, Quoox enables fitness facilities to operate and grow their businesses smoothly & efficiently, whilst often saving money.